FEATURE
FreeCast’ s Platform-as-a-Service model
FreeCast’ s technology combines live television, FAST channels, free VOD, premium streaming services, content discovery, subscription management, advertising, payments and monetization within one ecosystem.
The model allows broadcasters, telecommunications companies, ISPs and content owners to offer branded media experiences without independently developing and maintaining a complete streaming technology stack.
By providing common infrastructure while allowing partners to retain their brands and customer relationships, FreeCast aims to make international streaming expansion faster and more commercially accessible.
The result is intended to create a larger destination for Brazilian television, culture, entertainment and information while demonstrating how FreeCast could replicate the model in other international markets.
Building a global streaming model
FreeCast’ s ambitions reflect a wider shift taking place across the streaming industry. While streaming has removed many of television’ s traditional geographic barriers, audiences are increasingly confronted by fragmented services, applications, subscriptions and content libraries.
Broadcasters and content owners face their own challenges. Reaching viewers internationally can mean investing in new streaming applications, payment systems, advertising technology, content discovery platforms and other infrastructure.
FreeCast believes its Platform-as-a-Service model can provide an alternative. Rather than simply acting as a distributor of individual channels, the company wants to supply the underlying digital media infrastructure required by broadcasters, telecommunications companies, Internet service providers and content owners.
Its platform combines live television and FAST channels with free VOD libraries, premium streaming services, content discovery, subscription management, advertising, payments and monetization.
These services can then be delivered across connected televisions, mobile devices and the web through a unified consumer experience.
William Mobley, CEO and Founder of FreeCast, said the RBTI agreement demonstrates how the
company believes television can operate in an increasingly global streaming market.
“ This agreement is an ideal example of what we believe global television should look like in the streaming era,” said Mobley.
“ There are millions of Brazilians living outside Brazil who want a stronger connection to the programming, culture and entertainment of home, while Brazilian programmers want efficient access to audiences around the world. Bringing 28 channels together with FreeCast’ s existing global FAST and VOD library gives us the foundation to serve both.”
Beyond the Brazilian market
While Brazil provides the immediate focus, FreeCast sees the agreement as a foundation for a much broader international expansion programme.
Its strategy involves establishing localized streaming ecosystems market by market while using the same underlying technology infrastructure across different countries.
That approach could potentially reduce the cost and complexity associated with
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