FEATURE international streaming expansion because local partners would not need to build complete platforms independently.
Mobley said the company’ s objective is to replicate the model country by country.“ Instead of requiring broadcasters, telecom companies and content owners in every market to build another streaming application and another technology stack, FreeCast can provide the underlying platform and monetization infrastructure while allowing partners to maintain their brands and their relationships with viewers,” he said.
Maintaining those relationships could prove particularly important as media organizations look for ways to compete with global streaming platforms without surrendering control over their brands, audiences or commercial models.
Why RBTI matters
Founded in 2006, RBTI was established to connect Brazilians living overseas with programming, news, entertainment and culture from home.
It has since developed into a media technology and global channel management provider, connecting Brazilian content creators with audiences through connected TV and OTT platforms.
Its 28-channel FreeCast portfolio gives the streaming company an established Brazilian content proposition as it tests its wider localization strategy.
Streaming removed the geographic limitations of television, but the industry remains extraordinarily fragmented.
FreeCast’ s proposition effectively separates the consumer-facing media brand from much of the technology infrastructure required to deliver it.
That means broadcasters or telecommunications companies could potentially create branded streaming www. intelligentcio. com
INTELLIGENT CIO LATAM
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