FEATURE
Building a smarter search experience
In 2019, MadeiraMadeira began evaluating Algolia through a two-month proof of concept designed to determine whether the platform could support its ambitious Digital Transformation strategy.
The trial demonstrated significant improvements in search speed, flexibility and relevance, leading the retailer to deploy Algolia Search across its website and mobile applications.
The technology now powers search bars, category pages, navigation, autocomplete functionality and product recommendation carousels, creating a consistent discovery experience throughout the customer journey.
Rather than relying solely on static keyword matching, Algolia enables MadeiraMadeira to surface products based on customer behaviour and contextual relevance.
The retailer also implemented several advanced capabilities including Dynamic Re-ranking, Query Categorization, Smart Custom Ranking and A / B Testing, allowing teams to continually refine how products appear within search results.
“ We use Algolia primarily to power our site search and product discovery,” Vernizze said.“ The
The platform helps us deliver fast and relevant search results, which significantly improves the customer experience and boosts conversion rates. www. intelligentcio. com
INTELLIGENT CIO LATAM
37