FEATURE
Founded in Curitiba in 2009, MadeiraMadeira originally specialised in wooden flooring before expanding into one of Brazil’ s leading online destinations for furniture, décor, renovation and home improvement products. Today, its catalogue exceeds two million products, while its operations include more than 50 physical stores alongside a sophisticated digital marketplace employing more than 2,000 people.
Despite this physical expansion, the company’ s strategy has remained firmly digital-first.
“ Our company culture is dynamic, innovative and customer-centric, with a strong focus on leveraging technology to enhance the shopping experience,” said Luiz Vernizze, Product Manager, MadeiraMadeira.
With such a vast catalogue, helping shoppers quickly locate the right products became increasingly critical. Customers searching for furniture often have highly specific requirements involving dimensions, materials, colours, styles and budgets. Slow response times or irrelevant search results can quickly lead to abandoned shopping journeys and lost sales.
The retailer concluded that improving search relevance represented one of the biggest opportunities to enhance customer satisfaction while increasing revenue.
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INTELLIGENT CIO LATAM www. intelligentcio. com