FEATURE
MadeiraMadeira at a glance
• Founded in Curitiba, Brazil, in 2009
• More than two million products available
• More than 50 physical stores
• More than 2,000 employees
• One of Brazil’ s leading digital furniture and home improvement retailers
• Algolia customer since 2019 platform helps us deliver fast and relevant search results, which significantly improves the customer experience and boosts conversion rates.”
Beyond customer-facing improvements, the platform has become an operational tool that supports merchandising, product management and Digital Transformation initiatives across the business.
According to Vernizze, Algolia provides reliable technology alongside valuable data-driven insights that help multiple teams optimise performance.
Personalisation at scale
One of MadeiraMadeira’ s biggest priorities has been increasing the relevance of product recommendations without adding operational complexity.
Dynamic Re-ranking has enabled the retailer to automatically adjust search results according to customer interactions and product popularity. Rather than displaying identical results to every shopper, the platform continuously adapts rankings based on behavioural signals, making product discovery more intuitive.
This approach helps shoppers locate products more quickly while exposing them to items that are more likely to match their preferences.
The company is also exploring further personalisation capabilities through Algolia Recommend, with plans to evaluate its
Algolia technologies deployed
• Algolia Search
• Dynamic Re-ranking
• Query Categorization
• Smart Custom Ranking
• A / B Testing
• Navigation and autocomplete
• Product discovery and recommendation tools
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