INTELLIGENT TECHNOLOGY: RETAIL MEDIA
Walmart Connect Mexico powers its omnichannel retail media offering with AppsFlyer
AppsFlyer is collaborating with Walmart Connect Mexico, one of LATAM’ s leading retail media networks, to support the retailer’ s next phase of omnichannel retail media, empowering brand partners with secure data collaboration and advanced activation capabilities.
Through this engagement, Walmart Connect Mexico is leveraging AppsFlyer’ s DCR to enable privacy-safe two-way collaboration with brand partners. The platform supports custom audience building and offsite activation across Walmart Connect’ s existing media channels, ensuring seamless and measurable campaign deployment.
This collaboration brings together Walmart Connect Mexico’ s trusted scale and rich commerce data with AppsFlyer’ s advanced tools for privacy-first collaboration and effective data activation, driving measurable outcomes across the advertising landscape.
The solution enables Walmart Connect Mexico to create and activate custom segments using combined first-party data from both Walmart and participating brand partners. These segments can be deployed across Walmart Connect Mexico’ s inventory including Walmart DSP and Social Commerce channels managed by the retail media team. efforts, enabling us to open a new chapter in Brand- Agency-Retail data collaboration relationships to boost media outcomes,” said Jonatan Fasano, Business Development Director, Walmart Connect Mexico.“ This solution empowers us to work more effectively with our brand partners while maintaining the highest standards of privacy and data security.”
“ Walmart Connect Mexico represents the future of retail media, where rich commerce data meets sophisticated collaboration tools to drive real business outcomes,” said Tami Harrigan, VP Business Development and Data Collaboration Platform, AppsFlyer.
“ With our Data Collaboration Platform, Walmart Connect Mexico is enabling its brand partners to unlock new levels of precision, performance and measurement, supported by streamlined integrations that reduce complexity across ecosystems.”
The engagement also strengthens Walmart Connect Mexico’ s identity resolution capabilities through an integration with ID5. This enhancement expands access to a broader set of identifiers, improves match rates and supports more effective media activation across platforms and partners. AppsFlyer manages the technical components of the integration, removing friction and simplifying adoption for Walmart Connect Mexico’ s brand partners.
“ ID5’ s partnership with Walmart Connect Mexico and AppsFlyer demonstrates our shared commitment to solving complex identity challenges in a privacy-first way,” said Mathieu Roche, CEO and Co-founder, ID5.
Powered by AppsFlyer’ s clean room capabilities, the platform pitches secure, neutral and compliant data collaboration. Brand partners retain full control of their data while contributing insights that help refine targeting, measurement and campaign performance. This approach allows Walmart Connect Mexico to deliver enhanced audience precision without compromising privacy standards or operational transparency.
“ The flexibility and scale that AppsFlyer’ s platform provides set a new beginning for our data collaboration
“ This collaboration empowers brand partners to reach audiences more effectively while supporting a transparent and sustainable approach to addressability that strengthens the open digital ecosystem.”
Together, these capabilities are pitched as positioning Walmart Connect Mexico as a leader in LATAM’ s rapidly evolving retail media market, equipping brands with the tools they need to activate high-value audiences, optimise performance and measure impact with confidence for continued growth. p
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