FEATURE : DIGITAL TRANSFORMATION experiences . The projected value of the use of the metaverse stands at US $ 2.5 trillion by 2030 , according to Bloomberg Intelligence , evidencing its potential to become a great ally for organizations .
PwC reveals that 51 % of companies are already integrating virtual reality into their corporate strategies , or at least , in a specific line of business .
And although in Colombia the first steps in this direction are just being taken , Banco de Bogotá took the lead in integrating the most innovative technology and has adopted a bold strategy by leveraging the metaverse to transform the way its employees interact , learn and participate in the corporate culture .
“ At Banco de Bogotá , we recognize the extraordinary value of immersive technologies to enhance training , foster collaboration , and improve efficiency at all levels . By bringing together hybrid , face-to-face , and space in the metaverse , we are managing to reach all of our ‘ banbogers ’ scattered across offices and branches across the country . This trend allows us not only to transform the way we work , but also to strengthen the connection and retention of learning .
“ We are charting a path to the future , where technology drives excellence and inclusion . Our commitment to digital innovation allows us to reach wherever our team is located and offer exceptional customer service ,” said Oscar Bernal , Vice President of Technology and Operations , Banco de Bogotá .
BY BRINGING TOGETHER HYBRID , FACE-TO-FACE ,
AND SPACE IN THE METAVERSE , WE ARE MANAGING TO REACH
ALL OF OUR ‘ BANBOGERS ’ SCATTERED ACROSS
OFFICES AND BRANCHES ACROSS THE COUNTRY .
Disruptive Environments for Agile Tribes
The commitment to the metaverse materialized during Agile Week 2.0 , an internal training event that not only strengthened learning in various areas , but has also become a cornerstone of organizational culture . The 13,000 employees come together in Agile Week under a virtual roof , to learn under the leadership of the talent and culture department in an event that cut across the entire organization . www . intelligentcio . com INTELLIGENTCIO LATAM 47