FEATURE : DIGITAL TRANSFORMATION
Building virtual bridges :
Banco de Bogotá ’ s transformation into the metaverse
How Colombia ’ s Banco de Bogotá is pioneering adoption of the metaverse as the epicenter for the training and collaboration .
In a scenario of rapid transformations , finding a common language and an inclusive culture across generations , regions and diverse profiles becomes a crucial challenge for large organizations .
In the context of an institution with the tradition and trajectory of Banco de Bogotá , this richness and diversity not only deserve to be celebrated , but also enhanced .
For this reason , Banco de Bogotá , demonstrating its commitment to innovation , has become a pioneer by adopting the metaverse as the epicenter for the training and collaboration of its teams from the capital to those in the five regions , from young digital natives with those more rooted in tradition .
Banco de Bogotá ’ s Agile Week was the epicenter of this digital revolution , where the metaverse emerged as the catalyst for a harmonious and productive work and learning environment among the bank ’ s more than 10,000 employees .
There , technology emerged as the enabler to continue building an inclusive , diverse , innovative and knowledge-oriented organizational culture . Whether in person or virtually , everyone was invited to contribute their energy and desire to learn and create .
The Metaverse : A Space to Think Outside the Box
The metaverse goes beyond the interaction between people and digital environments – it is a threedimensional canvas that integrates virtual reality , Augmented Reality and digital connections .
Globally , companies have capitalized on these solutions to create immersive and collaborative
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