CASE STUDY
Agrega solves this with a one stop shop solution for customers . With more than 15 strategically positioned distribution centres , cutting-edge systems such as WMS , TMS , routing and an information platform in addition to all of Luft Logistics ’ operational know-how , this entire ecosystem is integrated into an e-commerce platform that makes it possible to offer a unique solution for each customer .
Created in 2023 to comprehensively meet the specific full commerce demands of agribusiness retailers , Agrega Agro is taking physical businesses to the world of e-commerce , with cutting-edge technology , speed and low cost , integrated into the logistics ecosystem from Luft .
Agrega Agro does not buy or sell products , but rather helps and enables new channels and possibilities for companies , working on the design of virtual stores for resellers , distributors , co-operatives and rural producers , including those in the process of entering e-commerce .
competitiveness for customers . Today , Luft ’ s services go far beyond logistics . They also include systems , full service and full commerce operations , in operational models that highlight it as a partner par excellence in business expansion .
In the last four to five years , our investments in technology and systems have been even greater than in assets such as the fleet , for example . Our transformation from logistics operator to logtech is underway .
It is a safe and super adaptive model . With technology and a multidisciplinary operational team , Agrega Agro tracks orders from origin to the shipping and transportation stages , automating complex processes into an effective and uncomplicated channel for the sale of inputs such as pesticides , fertilizers and seeds , with multichannel online service .
Through the platform , the retailer can , for example , access documentation in the same place ; schedule and split the delivery of orders ; respond to queries in real time by salespeople ; check market prices and issue invoices and digital agronomic prescriptions .
Agrega Agro focuses on robust digital solutions for agribusiness retailers . Can you elaborate on the unique challenges and particularities that the Agro market presents when transitioning to e-commerce ?
The agribusiness market in Brazil has complex and constantly updated legislation that needs to be monitored to meet the main tax requirements and product control and marketing rules . Furthermore , commercial conditions have great particularities and an active and dedicated development team is a great advantage in providing extensions and functionalities that digitize all these processes .
Some of the challenges are not related to technology , but rather to Brazil ’ s large territorial extension , stock positioning and regulation .
In terms of a ‘ safe and super adaptive model ’ that tracks orders from origin to shipping , can you walk us through the technologies that make this model effective and secure ?
We developed a super hub that connects the entire ecosystem of tools that work directly in e-commerce operations . Based on the client ’ s business rules , integration activities are carried out to ensure step-by-step integration of products , orders and customers through ERP systems , WMS , TMS , e-commerce platforms , messaging platforms and platforms of marketing . Activities are monitored by our multidisciplinary team through dashboards and log systems via app , SMS and desktop . Our system is developed with modern and robust languages and a security protocol that allows controlled access to the code and management platform .
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