Intelligent CIO LATAM Issue 30 | Page 51

CASE STUDY
The technology transfer memorandum of understanding with the Ministry of Development of Saudi Arabia is a significant milestone for Luft Logistics . How do you envision this partnership affecting the company ’ s international expansion plans ?
Luft Logistics has signed a technology transfer memorandum of understanding with the Saudi Arabian Ministry of Development ( MISA ). The partnership foresees the establishment , in Saudi Arabia , of a development centre for distributors , e-commerces and retailers , involving systems and solutions created by us . With this agreement with MISA , we are taking our technology in operations focused on logistics and e-commerce , in addition to SaaS solutions , to the Arab world .
Digital agronomic prescriptions and real-time sales support are among the services offered by Agrega Agro . How do these features contribute to optimizing the agribusiness retail process ?
The agronomic prescription is a mandatory document in the sale of pesticides and we have a 100 % dedicated platform to meet all technical requirements when filling out and signing . Connecting with Agronomists via APP to sign recipes and monitor issued documents speeds up the process , which is 100 % integrated with the e-commerce platform . The service and operations team has agribusiness specialists who contribute to clarifications and technical doubts of rural producers and the development of improvements in the process and functionalities through day-to-day feedback .
With 70 % of rural producers in Brazil already using digital channels for at least one input , what strategies is Agrega Agro employing to further accelerate the digitalization of agriculture in the country ?
Agrega Agro , aware of the agricultural market ’ s growing awareness of the benefits of digitalization , has adopted a solid strategic approach to further accelerate Digital Transformation in the Brazilian agricultural sector . The company recognizes the importance of facilitating the adoption of technological solutions by rural producers and to this end , it has developed an integrated ecosystem that offers full commerce and full-service services .
Sharing knowledge and raising market awareness about the digitalization of the agricultural market is essential to boost the adoption of technologies . Agrega Agro is actively involved in awareness campaigns , workshops and events to educate customers about the advantages of digital solutions . These efforts aim to show how technology can improve efficiency , productivity and sustainability in the fields , highlighting the tangible results achieved by other farmers who have already adopted digital solutions .
When it comes to facilitating technology adoption , Agrega Agro offers an integrated ecosystem that simplifies the process for producers . The company ’ s Full Commerce allows farmers to easily purchase inputs , equipment and digital services through a single online platform . In addition , Agrega Agro ’ s Full Service offers technical support , training and consultancy to help customers implement and maximize the use of technologies in their operations .

THE SERVICE AND OPERATIONS TEAM HAS

AGRIBUSINESS SPECIALISTS WHO CONTRIBUTE TO CLARIFICATIONS AND

TECHNICAL DOUBTS OF RURAL PRODUCERS .

The integration of systems and solutions is another priority for Agrega Agro . The company recognizes that customers often use a variety of solutions , including proprietary systems and third-party products . Therefore , Agrega Agro invests in technology that allows interoperability between different systems , making it easier for customers to integrate their existing solutions with those offered by the company . This promotes flexibility and customization of solutions according to the individual needs of each producer .
In summary , Agrega Agro is committed to accelerating the digitization of agriculture in Brazil , promoting awareness , easing the adoption of technologies through an integrated ecosystem and promoting the integration of proprietary and third-party systems and solutions . With these strategies , the company aims to boost sales on digital channels in the Brazilian agricultural sector , contributing to its development and growth . p
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