Luft Logistics is breaking new ground in the Brazilian agribusiness sector with its cutting-edge agtech platform , Agrega Agro . Gustavo Saraiva , CIO of Luft Logistics and Agrega Agro , tells Intelligent CIO how the organization is making e-commerce more accessible and efficient for agribusiness retailers .

Luft Logistics is one of the pioneers in this sector accelerating the digitalization of Agro in Brazil , through its agtech Agrega Agro .

Created in 2023 to comprehensively meet the specific full-commerce demands of agribusiness retailers , agtech is taking physical businesses to the world of e-commerce , with cutting-edge technology , speed and low cost , integrated into the logistics ecosystem of Luft .

Luciano Luft , Founder and CEO from Luft Logistics , said : “ With Agrega Agro , we support agribusiness retailers to quickly and successfully enter e-commerce . We will continue to invest in new technologies in order to continually bring innovative solutions to our customers .”

Agrega Agro does not buy or sell products , but rather helps and enables new channels and possibilities for companies , working on the design of virtual stores for resellers , distributors , co-operatives and rural producers , including those in the process of entering e-commerce . Agtech helps them develop robust solutions , in accordance with the particularities and good practices of the Agro market .

Gustavo Saraiva , CIO of Luft Logistics and Agrega Agro , said : “ We have developed a safe and super adaptive model . With full commerce technology and a multidisciplinary operational team , Agrega Agro tracks orders from their origin to the shipping and transportation stages , automating complex processes in an effective and uncomplicated channel for the commercialization of inputs such as pesticides , fertilizers and seeds , with multichannel online service .”

Through the platform , the retailer can , for example , access documentation in the same place ; schedule and split the delivery of orders ; respond to queries in real time by salespeople ; check market prices and issue invoices and digital agronomic prescriptions .

“ Through our advanced ecosystem , new projects and solutions are incubated and meticulously tested within a conducive environment , before being comprehensively launched on to the market . This approach ensures that we remain at the forefront of logistics evolution ,” said Saraiva .

It ’ s been a landmark year for the company . On July 31 , Luft Logistics signed a technology transfer memorandum of understanding with the Ministry of Development of Saudi Arabia ( MISA ), which provides for the establishment , in Saudi Arabia , of a development center for distributors , e-commerce and retailers , involving systems and solutions created by the Brazilian company .

We asked Gustavo Saraiva further questions to find out more about how the company is shaping its sector .

The digital logistics market is expected to grow exponentially by 2030 . How is Luft Logistics positioning itself to capture a significant share of this growth ?

Since our founding in 1975 , Luft Logistics has implemented solutions to logistics problems . The integrated vision of Logistics as part of our customers ’ supply or sales system has always been a strong differentiator for us . We continually invest in technologies that integrate the ecosystems of the companies served with the market .

This integration of the entire chain is fundamental for digitalization and leaps in growth , sales and

Gustavo Saraiva , CIO of Luft Logistics and Agrega Agro

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