company went out to find . It allowed them to work until they had almost 4,000 customers .

In the early days of Anura , customer inquiries were held in a shared Excel . Leads were assigned depending on each case , but this method became impossible to manage due to significant backlog prospects .

They endorse open source , so they tried a Customer Relationship Management ( CRM ) of that style . It was not the solution as they depended on the development area to implement new functions and reports . There was little independence .

The company needed a solution that would fit its unique way of attracting customers . Their Google Advertising generated two contacts : People who

The company needed a solution that would fit its unique way of attracting customers . Their Google Advertising generated two contacts : People who completed a form and those who called directly .

completed a form and those who called directly . The problem was that 60 % of people chose to call without completing the form , so salespeople had to fill in the information manually .

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