Intelligent CIO LATAM Issue 20 | Page 11


El Rosado Group transforms human resources management with SAP companies cannot find the ideal personnel in terms of technical skills and human strengths .

Martha Malaver , VP of Human Management Experience Solutions , SAP North Region of Latin America , said : “ We believe that Talent Human Area processes can be more efficient through mechanisms that provide employees with the information they need in real-time and make it easier for them to complete transactions .”

El Rosado Group , one of the largest chains of supermarkets , toy stores , hardware stores , cinemas , restaurants and department stores in Ecuador , is integrating its internal processes and business operations with SAP solutions .

Meeting the goals of an organization requires the best possible talent , and for this reason , good human resources management is fundamental , especially because it is one of the main challenges for all types of companies .
Issues such as retaining talent or finding a suitable team to fill available vacancies are among the current challenges . In fact , a ManpowerGroup study reveals that 61 % of
El Rosado is transforming its human resources processes within its organization with this implementation .
“ The goal is for human capital to have everything at its disposal to concentrate on the heart of each industry ’ s business . Furthermore , this positively impacts the challenge of retaining and motivating the talent that sustains an organization ’ s performance ,” concluded Malaver .

Health platform implements Salesforce sales management solution

dr . consulta , a Brazilian health platform offering medical consultations , exams and services , has implemented Salesforce ’ s CRM solution to raise the standard of customer service and offer faster response to health demands .

Douglas Viana , Solution Architect , dr . consulta , said : “ We did not have a unified customer management system and , combined with the lack of integration with the cuidar . me platform , we realized that we needed to create a connected experience between the groups . There was a lack of consolidated view of prospects and opportunities , which occur through different channels and difficulty linking sales efforts to conversion .”
The project was carried out by Globant , a digital native company focused on reinventing businesses through technological solutions .
In December 2021 , the platform , which already had over 4.5 million registered users , joined the cuidar . me startup and began offering hospital plans to serve its recurring customer base . With two sales teams working together , dr . consulta needed a single system to manage all customers seeking the product through both companies ’ channels . To date , over 16 thousand subscribers have already acquired the health plans created through the partnership .
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