SOFTWARE

INTELLIGENT TECHNOLOGY

speed statistic in real time, alongside sponsor advertising delivered at the most opportune moment during live play.

Launched at the start of the ongoing 2026 Clausura season, GeniusIQ is powering Semi-Automated Offside Technology(‘ SAOT’) in Liga MX. When a potential offside incident occurs, the technology automates the kick point and alerts VAR operators. Genius Sports’ system then delivers a clear 3D render showing an exact offside plane, removing the need for manual lines and providing a decision visual within seconds.

Also used across the Premier League and Belgian Pro League, Genius Sports’ SAOT has already driven improvements across Mexican soccer with faster, more transparent officiating decisions.

As the operating system of modern sport, Genius Sports has deployed GeniusIQ, its data and AI platform, across every Liga MX stadium. GeniusIQ creates a real-time understanding of soccer, combining rich tracking, video and insights to power realtime advertising activations, augmented broadcasts, semi-automated offsides and data-driven coaching tools for clubs, broadcasters and sponsors.

Genius Sports’ Moment Engine will enable Liga MX sponsors and brands to activate real-time advertising around key moments in games. Immediately after a crucial goal, save or substitution, brands can trigger moment-driven campaigns across live broadcasts, digital platforms and streaming services.

Already live across the NFL and NBA, the Moment Engine will now enable Liga MX sponsors to act on fan attention and drive a new era of immersive advertising when the live action is at its most compelling for viewers and commercial partners alike.

In partnership with Liga MX and its suite of domestic and international broadcasters, Genius Sports will power augmented altcasts designed to engage the next generation of fan. Real-time game insights, including shot and player speeds, player names, pitch minimaps, tackle counts and more, will be integrated directly into live broadcasts for millions of fans worldwide.

GeniusIQ has a complete semantic understanding of what is happening on the pitch at any moment. Because it can automatically detect what counts as a shot on goal, it immediately serves a shot

Liga MX teams will also be equipped with Genius Sports’ Performance Studio, an advanced analytics and video platform. Coaches and analysts will gain access to tools designed to enhance training, tactics and player development, including the ProView3D feature, which enables coaches to review critical match moments from a player’ s perspective.

“ Liga MX is the most-watched soccer league in the United States and a growing force in North American sport,” said Sean Conroy, EVP, North America at Genius Sports.“ The deployment of GeniusIQ will connect every part of that ecosystem, delivering world-leading SAOT, enriching broadcasts and creating premium new commercial inventory for sponsors while strengthening the league both on and off the field.”

The partnership also reflects growing investment in AI-driven technologies designed to modernise fan experiences across global soccer competitions. • www. intelligentcio. com

INTELLIGENT CIO LATAM

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