FEATURE importantly, what Brazilian consumers and businesses want from their financial products.
Why Brazil’ s Payments Market Matters
Brazil’ s financial ecosystem has undergone a rapid transformation driven by regulatory innovation and consumer adoption. Pix, the country’ s instant payments system, now processes billions of transactions each month, reshaping how individuals and enterprises move money.
Coupled with the world’ s first fully regulated Open Finance ecosystem, Brazil has created a fertile environment for international entrants.
Yet the complexity of licensing, the pace of regulatory updates and the need for resilient infrastructure mean that successful market entry requires local expertise. Cumbuca’ s proxy model eliminates traditional barriers while encouraging responsible growth, allowing companies to innovate confidently in one of the world’ s most dynamic economies.
They saw the potential market opportunity for a proxy and refocused the company.
Ruhman said:“ We’ ve been on both sides of the market, delivering services for consumers while wrestling with the challenges of establishing a financial services business. Our own frustrations with the status quo have led us to pivot Cumbuca, so that we can help innovators remain compliant while they focus on building the infrastructure and products Brazilians are looking for.”
Cumbuca has assembled a team of Open Finance and regulatory experts to ensure the company not only evolves in line with rule changes but also contributes to industry
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