FEATURE: LATAM AI MARKET GROWTH public services and address societal challenges, from agricultural productivity to traffic management.
Key market drivers fueling growth
• Expansion of Industry-Specific AI Solutions AI solutions tailored to finance, agriculture, healthcare and manufacturing are gaining traction due to their measurable impact. Predictive insights help reduce crop losses, improve patient outcomes and streamline logistics networks. For instance, in manufacturing, AI-powered robotics, autonomous systems and intelligent quality control have been widely adopted in Brazil and Mexico, the region’ s top industrial nations. Government incentives for industrial modernisation are accelerating this trend.
• Global tech investment intensifies In one of the most significant announcements of recent years, Microsoft committed US $ 2.70 billion through 2027 to expand AI and cloud infrastructure in Brazil – its largest investment in the country to date. Such commitments not only improve digital infrastructure but also elevate the region’ s ecosystem through upskilling programmes and incentives for innovation.
• Growth of start-ups and cross-border collaboration Latin America’ s start-up landscape is increasingly AI-driven. Regional innovators partner with international firms to accelerate R & D, expand markets and introduce new AI tools. These collaborations enhance technological capabilities and foster a stronger innovation culture.
• Lower barriers through cloud-based AI Cloud-hosted AI architectures, APIs and tools dramatically reduce deployment costs. Small-tomedium enterprises – previously limited by hardware investment requirements – are now implementing AI for customer service automation, logistics optimisation and analytics-driven decision-making. www. intelligentcio. com INTELLIGENTCIO LATAM 37