Intelligent CIO LATAM Issue 54 | Page 10

NEWS

Atento reinforces technological focus on the US and LATAM

Atento Luxco 1, a leading global provider of CXM / BTO services, is intensifying its focus on the LATAM and US with a strategic agreement to sell its traditional services subsidiary in Spain to ABAI – a prominent customer management solutions company in the Spanish market.

Atento says the transaction, pending approval from competition authorities, reinforces the company’ s core market presence in regions where it maintains a strong record in delivering advanced technological solutions and accelerating innovation.
By prioritizing AI, robotic process automation( RPA), and predictive analytics, the Atento aims to continue removing technological and operational barriers while helping clients achieve measurable and sustainable results.
The decision also strengthens Atento’ s leadership in Business Transformation Outsourcing( BTO), supporting its strategy to provide next-generation CX solutions that drive efficiency and long-term value.
Under the agreement, ABAI will assume management of Atento’ s local operations in Spain, ensuring continuity for clients and employees as both companies expand their competitive capabilities. Atento will channel its strategic expertise toward scaling technological initiatives that enhance customer experience across North and South America.
Dimitrius Oliveira, CEO, Atento, said:“ This transaction strengthens our ability to meet the needs of a dynamic and highly competitive market while preserving our commitment to delivering value to our clients. The strategic transition positions Atento to continue leading the digital transformation of CX with solutions grounded in Artificial Intelligence and advanced analytics.”

Peru and Chile promote strategic alliance to develop their own AI

Peru and Chile have formalized a strategic alliance to jointly develop artificial intelligence technologies and advance Latam- GPT – a regional language model designed to strengthen Latin America’ s technological autonomy.

The Presidency of the Council of Ministers( PCM) of Peru and Chile’ s Ministry of Science, Technology, Knowledge and Innovation signed a memorandum of understanding to launch collaborative AI projects with long-term regional impact.
The agreement was endorsed by Peru’ s PCM chief Ernesto Álvarez Miranda and Chilean minister Aldo Valle Acevedo – both governments highlighted the importance of building AI capabilities that reflect Latin America’ s identity, priorities and values.
Premier Álvarez emphasized that the partnership marks a decisive step toward shaping the region’ s digital future and strengthening its voice on the global stage. The initiative already includes Brazil and
the Dominican Republic – reflecting growing regional commitment to reducing dependence on foreign AI models.
Minister Valle noted that the agreement carries a significant political message – LATAM nations are determined to pursue technological sovereignty and create AI with a clear regional identity.
The memorandum sets a framework for ethical, safe and responsible AI development. It promotes cooperation in designing a language model for Latin America and the Caribbean, as well as sharing knowledge, best practices and protected data following strict transparency and personal-information standards.
Technical coordination will be led by CENIA( Chile’ s National Center for Artificial Intelligence) and Peru’ s Secretariat of Government and Digital Transformation. Both institutions will drive AI training for public officials and foster practical applications in education, health, social development, and transportation.
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