CASE STUDY

As the first retailer in Latin America to implement Toshiba’ s full ELERA Security Suite, Olímpica S. A. can prevent losses and improve store security through AIpowered image recognition and behavioral detection at checkout. By deploying Toshiba’ s Self-Checkout and advanced security solutions, Olímpica S. A. boosts operational efficiency while delivering a seamless shopping experience.

“ Olímpica S. A. is revolutionizing stores by partnering with Toshiba for state-of-the-art technology, expert consulting and comprehensive support at every stage of implementation. This project complements our traditional checkout processes while maintaining the warm personalized service that Olímpica S. A. is known for. With Toshiba’ s self-checkout systems, we aim to enrich our customers’ shopping experience by offering modern and efficient payment alternatives including cash, cards or electronic methods like QR codes,” said Omar Villamil, IT Manager at Olímpica S. A.“ Additionally, we are rolling out this solution to more stores nationwide, reinforcing our innovation strategy to enhance the customer experience without compromising service quality.”

Through a trusted, decades-long relationship, Toshiba worked closely with Olímpica S. A. to understand its specific needs and provide tailored solutions that optimize store operations and improve customer engagement while ensuring seamless integration with existing processes. Olímpica S. A. also sought to upgrade customer service by reducing wait times and transforming checkout operations. The ELERA Security Suite leverages the latest AI and computer vision technologies to enhance scanning accuracy, minimize manual interventions and reduce shrink through integrated loss prevention at self-checkout. These innovations optimize checkout efficiency and empower store associates to focus more on delivering quality service.

“ Retailers today must balance efficiency with innovation to meet evolving consumer expectations. Olímpica S. A. needed a solution that reduced wait times and modernized its image while integrating with its infrastructure without disrupting operations. By implementing Toshiba’ s Self-Checkout and ELERA Security Suite, Olímpica S. A. can optimize customer flow, enhance payment accuracy and deliver a faster experience,” said Manuel Medecigo, VP Sales at Toshiba Global Commerce Solutions.“ This partnership highlights our commitment to supporting retailers with innovative, scalable technologies that drive long-term success.”

Toshiba’ s strategic partner, Redsis y Sistemas Integrados, played a crucial role in aligning technical and commercial aspects, ensuring smooth integration with Olímpica S. A.’ s payment infrastructure and providing essential local market expertise. Redsis’ deep knowledge and customer relationships position them as a key contributor to the project’ s success. Toshiba’ s strong local presence, with over 200 engineering and service professionals across Colombia, coupled with Redsis’ technical expertise, ensures Olímpica S. A. receives continuous high-quality support.

This deployment solidifies Toshiba’ s position as a trusted partner for retailers navigating digital transformation. The collaboration with Olímpica S. A. sets a benchmark for how retailers can leverage technology to improve efficiency, enhance customer satisfaction and future-proof their business for growth.

We asked Omar Villamil and Manuel Medecigo for more about the implementation experience

Omar Villamil

What impact has the implementation of Toshiba’ s self-checkout solution had on the customer experience to date?

The implementation of AI and image recognition in our self-checkout systems has improved the customer experience by automating recognition for bulk products. These products are portioned and

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