INTELLIGENT BRANDS // Mobile Technology

With technology provided by Belvo, the new feature – an innovation in the Brazilian Ride Hailing and Delivery landscapes – brings an integrated, peer to peer, safe and effortless digital payment option into the inDrive app.

The feature marks the company’ s first fully integrated peer-to-peer payment solution at a global level.

Powered by Belvo, the new feature enables fast, secure and intuitive Pix transactions-fully embedded within the inDrive app.

This launch also reflects inDrive’ s longstanding commitment to freedom of choice – giving users the ability to select the payment method that fits their preferences and daily routines. entering data, inDrive leverages Pix via Open Finance through Belvo’ s regulated infrastructure. This allows for a fully embedded payment journey – where users authenticate and complete the transaction without ever leaving the app.

In addition to freedom of choice, the new flow brings tangible benefits for all users. For drivers, it means fewer cash-handling risks, faster and guaranteed payouts and a smoother daily workflow. For passengers, the experience is frictionless – after a one-time setup, Pix becomes the default payment for future trips, with no extra steps required.

Stefano Mazzaferro, Brazil Country Manager, inDrive, said:“ Pix is part of everyday life in Brazil, and by making it seamless, we’ re giving our users the freedom to pay on their terms, in a way that’ s at the same time natural, safe and fast.”

According to PCMI data( January 2024), over 90 % of Brazil’ s adults use Pix regularly, and more than 50 % of inDrive users were already manually transferring Pix payments within the app.

Leandro Piano, CFO, Belvo, said:“ Pix via Open Finance represents a major step forward in digital payments. With this partnership, inDrive strengthens its commitment to offering greater payment flexibility and options to its users in Brazil, while Belvo continues to expand Open Finance’ s impact across the region.” p

The instant payment system – commonly referred to in the industry as RTP( real-time payment) or A2A( account-to-account) – marks a significant breakthrough in the Brazilian market. With Pix via Open Finance now available alongside cash and card, in some cities, inDrive users across Brazil can choose exactly how they want to pay. Once the option is selected, passengers and delivery customers are guided through a simple in-app flow to complete payment via their preferred bank.

Drivers receive funds directly to their bank accounts in real time – with no manual data exchange required. The shift to seamless Pix isn’ t just about following trends – it’ s about meeting people where they are.

Unlike the traditional Pix experience, which often requires switching apps or manually

58 INTELLIGENTCIO LATAM www. intelligentcio. com