NEWS
Awin brings its affiliate platform to Mexico
Global affiliate marketing platform Awin has expanded into
Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.
With an established presence in Brazil, Awin’ s move into Mexico further strengthens its footprint in the LATAM market. The expansion will capitalize on the region’ s fast-growing ecommerce adoption and the opportunity this provides for its customers globally. The company now operates in over 4 continents and 17 countries worldwide.
“ Awin’ s expansion into Mexico is a major milestone in our global growth strategy,” said Adam Ross, CEO, Awin.
“ Mexico represents a significant opportunity for us to serve a customer base that is eager for scalable affiliate marketing solutions with proven ROI. Our investment in local infrastructure and partnerships is already driving real results. We’ re excited to continue to grow our network and impact across the region.”
Rodrigo Genoveze, Regional Managing Director Latin America, Awin, said:“ Our objective is working with best-in-class advertisers and affiliate partners to develop performance-based advertising in the market. With our global experience we aim to deliver our company vision within the Mexican market, empowering brands of all sizes to partner with a diverse network of over one million publishers.”
Mexico is rapidly emerging as a thriving hub for affiliate and partner marketing and is increasingly recognized as a significant player in Latin America. Mexico’ s burgeoning affiliate marketing industry is projected to grow at an estimated compound annual growth rate( CAGR) of 6.7 % from 2024 to 2031.
TD SYNNEX unveils its strategy for cybersecurity practice in Latin America
Cincotto, Senior Director, Vendor Business, Cybersecurity, TD SYNNEX in Latin America.
TD SYNNEX has a large team dedicated to the LATAM and Caribbean region, consisting of more than 250 dedicated members, including vendor business managers, business development managers( BDMs), and pre-sales and post-sales engineers.
Available resources include insights to anticipate the growing threats and opportunities offered by AI and expertise to protect devices, applications, networks, data and users.
TD SYNNEX has recognized cybersecurity as a key growth driver in LATAM as the company unveils its cybersecurity practice strategy.
The strategy is designed to help its partners accelerate their adoption of cybersecurity solutions by providing the personalized support they need no matter where they are in the process.
“ Cybersecurity stands out as a key growth driver in Latin America and we are focused on enabling our partners with the capabilities, resources and expertise they need to lead in this space,” said Claudia
Agility to deliver solutions in multi-cloud and hybrid environments, as well as in the face of increased IT and OT attack surfaces, are also offered.
In addition, TD SYNNEX has the resources and tools to support partners in evolving their business models and ensuring that their organizations are prepared to successfully deliver high-growth technologies. Through the Practice Builder methodology, TD SYNNEX says partners can develop their cybersecurity practices and deliver comprehensive security solutions to their customers – with the program pitching essential tools, knowledge and industry relationships.
10 INTELLIGENTCIO LATAM www. intelligentcio. com