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Similarly, in India, demand for delivery services often surges during Diwali, as families celebrate with feasts and gifts, but drops significantly during the fasting period of Navratri.
Religious customs and local traditions often set the rhythm of life, affecting consumer patterns, so being mindful of this empowers businesses to adapt their operations accordingly – whether that means adjusting service hours or offering targeted promotions.
2. Salary cycles predict consumer behavior
Another example of how culture impacts business strategy is through salary cycles. When payday hits, it tends to drive a surge in consumer spending, with people more likely to splurge and explore new services. From a performance perspective, payday can impact everything from business conversion rates to customer acquisition costs.
Understanding these cycles helps businesses plan better-targeted marketing campaigns and promotional offers. For instance, at inDrive, we now align our campaigns with local pay calendars in countries like Brazil, Nigeria and South Africa, and notice improved user engagement during these times. Recognizing patterns like these enables businesses to time their
Religious holidays and events often lead to shifts in demand for goods and services, which can have a significant impact on your business.
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