FINAL WORD
Why decoding cultural cues is key to business success
Ilya Gusakov, Senior Director of Ride-Hailing, EMEA & LATAM, inDrive, on tech companies adapting services to better meet customer needs by aligning with local customs.
In today’ s global marketplace, cultural understanding is more than just a nice-tohave – it’ s critical to business success. Operating across diverse regions quickly teaches you that what works in one country may well fall flat in another. With culture shaping how people live, communicate and make decisions, understanding these differences is essential to crafting an effective business strategy.
At inDrive, a mobility and urban services platform operating in 888 cities across 48 countries, we’ ve seen that success lies in embracing local cultures rather than trying to push through with a‘ one-size-fits all’ approach. By aligning with local customs, we have been able to adapt our services to better meet customer needs, foster stronger connections and pave the way for our long-term, sustainable growth.
Here are five reasons why decoding cultural cues is essential for any business to thrive:
1. Religious holidays shape demand
Religious holidays and events often lead to shifts in demand for goods and services, which can have a significant impact on your business. For example, at inDrive we have seen that during Ramadan in MENA, demand for ride-hailing services drops during fasting hours and spikes dramatically in the evenings as families and friends gather.
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