CIO OPINION

For AI to produce accurate and useful results, the data that underpins it needs to reflect the reality of the market and the company.

Cesar Ripari, Director of Pre-Sales for Latin America, Qlik

Cesar Ripari, Director of Pre-Sales for Latin America, Qlik, says a new era of innovation requires companies to invest in data to move the AI machine in the right direction – bringing a new perspective to business.

The revolution of this technology has brought unimaginable benefits and completely transformed the way companies see data in their strategies.

However, there is still an important way to go for this absolutely transformative innovation to be truly relevant to companies. Many Artificial Intelligences are still fed by wrong or very low-quality information. And, as a consequence, they only deliver results with the same level. The well-known concept of“ garbage in, garbage out” has never been more true.

With advances in Generative AI and increased computational power, we are witnessing the generation of information and context in an extraordinary volume. To harness this full potential, using accurate and reliable data to underpin AI is key. After all, they are the fuel that nourishes AI algorithms and, therefore, companies and organizations that do not invest in a solid data base may take time to implement these solutions. Or worse. They can adopt technology in the wrong way and turn this initiative into a big problem.

For AI to produce accurate and useful results, the data that underpins it needs to reflect the reality of the market and the company without errors or distortions. This requires them to be diverse, collected from

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