TRENDING
DIGITAL PLAYERS ARE TRANSFORMING CREDIT CARD TRANSACTIONS IN LATIN AMERICA’ S E-COMMERCE, REVEALS EBANX
In a region with strong adoption of alternative payment methods, credit cards maintain their strong traction through digital players, now accounting for up to 41 % of online card transactions.
Digital-first financial companies have become key drivers behind cards’ sustained presence and growth in rising economies, where alternative payment methods( APMs) have been growing substantially. According to internal data from EBANX, a global PSP that specializes in APMs and card processing for emerging markets and has already processed transactions for nearly 70 % of Brazil’ s credit cardholders, fintech companies and digital players now account for 41 % of the total value transacted through credit cards for online purchases in Brazil, the largest LATAM market. This trend is gaining traction in other countries across the region, mainly Colombia( 21 %) and Argentina( 19 %), where digital banking expansion and intense fintech activity are pushing card issuance.
“ This is a clear indication of how the fast and massive adoption of alternative payment channels by consumers in emerging countries is also influencing
These digital solutions have pushed traditional payment methods to evolve and adapt to meet modern consumer expectations.
the credit card industry in these regions,” says João Del Valle, CEO and Co-founder, EBANX.“ E-wallets and other real-time payments like Pix in Brazil and PSE in Colombia have raised the bar and driven innovation across all segments, including credit cards. These digital solutions have pushed traditional payment methods to evolve and adapt to meet modern consumer expectations.”
Fintechs and neobanks’ key contributions to the credit card market include user-friendly platforms, reward
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