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About Zinnov
Founded in 2002 , Zinnov is a global management and strategy consulting firm , with presence in New York , Santa Clara , Houston , Seattle , Bangalore , Gurgaon , Hyderabad , Pune , and Paris .
Over the past 22 years , Zinnov has successfully consulted with over 250 + Fortune 500 enterprises to develop actionable insights to help them accelerate their technology journeys to create value – across dimensions of revenue , transformation and optimisation .
The strategic imperative : embracing productivity for sustainable growth
In light of the study ’ s findings , it is clear that productivity is no longer just a measure of efficiency but a strategic imperative for GBS organisations . As the role of GBS evolves from being a cost centre to a value driver , leaders must adopt a more nuanced approach to productivity management – one that balances cost efficiencies with value creation and innovation .
Karthik Padmanabhan , Managing Partner , Zinnov , said : “ Today , the pursuit of productivity extends beyond just deploying advanced tools – it requires a cohesive , framework-led approach . With 52 % of leaders citing limited access to reliable data as a major barrier , and productivity dropping by 15 % after eight hours of work , it ’ s clear that sustainable productivity is not just about working harder , but smarter . By setting realistic targets and KPIs , the Zinnov-ProHance approach helps move
19 % of employees into high productivity zones within six months , driving impactful change across people , processes and technology .
“ The Zinnov-ProHance Productivity Quadrants framework provides a strategic blueprint for GBS organisations to baseline and benchmark productivity , allowing them to make data-driven decisions . As GBS leaders navigate the complexities of modern business , adopting this holistic approach will be essential to sustain and scale their impact .”
The path forward : leveraging data for strategic advantage
For GBS leaders , the study presents the path forward as clear : embrace a productivity framework that integrates advanced analytics , targeted interventions , and strategic change management to navigate the complexities of the current business environment and unlock sustainable growth .
“ Driving the productivity agenda within GBS demands a robust measurement system . The enterprise productivity landscape is increasingly complex and cluttered with various technologies such as GenAI , RPA and Process Discovery .
“ However , the impact of these technologies on optimising investments in human capital often remains unclear . ProHance offers a comprehensive understanding of work patterns and their influence on efficiency and productivity . This study , grounded in first principles , provides accurate measurement and presents an alternative perspective , enabling GBS organizations to cut through the noise and focus on the true drivers of sustainable productivity ,” said Ankur Dhingra , CEO , ProHance . p
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