Intelligent CIO LATAM Issue 40 | Page 9

NEWS

Elea Data Centers unveils new brand identity

Elea Data Centers has launched its new brand identity . Following the acquisition of two major data center campuses in greater São Paulo , the company – formerly Elea Digital Data Centers – has streamlined its name to reflect its focused commitment to delivering unparalleled digital infrastructure across Brazil .

The rebrand of Elea Data Centers reflects the company ’ s focus on providing comprehensive digital infrastructure solutions .
This updated identity reinforces Elea ’ s status as Brazil ’ s largest decentralized , sustainable platform , with a strategic presence across key metropolitan areas and formalizes its approach to supporting customers from the Edge to the hyperscale .
Elea supports a wide range of businesses by optimizing its infrastructure , ensuring they have the digital foundation to meet evolving technological demands .
“ Our new brand , Elea Data Centers , symbolizes our on-going evolution and dedication to advancing Brazil ’ s Digital Transformation with AI-ready data centers designed to accommodate emerging technologies ,” said Alessandro Lombardi , CEO and Chairman , Elea Data Centers .
“ This change embodies our mission to build the digital infrastructure that will drive Brazil ’ s future in a sustainable and impactful way .”
Elea operates nine facilities across five major metros in Brazil , making it the only colocation provider with that many sites in the country .
All its facilities are powered by 100 % renewable energy , underscoring its leadership in sustainable digital infrastructure and its commitment to meeting the evolving demands of cloud , AI and enterprise customers .

Croma Digital , Christie ’ s new Authorized Service Center in Mexico

Christie has appointed Croma Digital as the brand ’ s new

Authorized Service Center in Mexico . Croma Digital has been a partner of Christie since 2015 , marketing the brand ’ s projection solutions , especially for rental projects .
In its new role , Croma Digital will offer technical support mainly to the entire range of Christie ’ s 1DLP and 3DLP projectors for the Pro AV market and will maintain a significant stock of parts and spare parts , streamlining after-sales service and the marketing of spare parts .
Series projectors . This range features 3DLP technology , RGB pure laser lighting and 4K resolution ( 4096 x 2160 ) and includes two models of 36500 and 50000 lumens .
Rendón said : “ At Croma Digital we will use this equipment – and we will incorporate it to boost both its sale and its rent .”
Carlos Rendón , CEO of Croma Digital , said : “ We will become a key technical support to ensure that our customers ’ investment is backed with a high-quality local service , providing confidence to the brand ’ s users .”
Israel Diaz , Sales Manager of Christie ’ s Enterprise division in Mexico , said : “ We are very happy to strengthen our ties with Croma Digital . Its new role as an Authorized Service Center will allow us to have a strategic partner that will contribute to further improving the excellent support we want to provide to our customers in the country .”
In addition , Christie and Croma Digital have signed an exclusivity agreement for the commercialization in Mexico of Christie ’ s Griffyn
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