THE ADOPTION OF THIS TECHNOLOGY IMPROVES ACCESS TO QUALITY HEALTH CARE , WHICH REPRESENTS AN INVESTMENT OF HUMAN CAPITAL , DETERMINING BUSINESS SUCCESS IN THE LONG TERM .
INDUSTRY WATCH
THE ADOPTION OF THIS TECHNOLOGY IMPROVES ACCESS TO QUALITY HEALTH CARE , WHICH REPRESENTS AN INVESTMENT OF HUMAN CAPITAL , DETERMINING BUSINESS SUCCESS IN THE LONG TERM .
A3Data , a data and AI consultancy , has developed Maria Saúde , a digital primary care service that uses technologies such as GenAI to promote more comfort , agility and effectiveness in medical care .
Initially aimed at companies that offer health insurance to employees , the system has generated for its customers a reduction of about 11 % in the loss ratio , and with an ROI ( Return on Investment ) of 67 % in 12 months of service .
“ Curbing the cost for the sustainability of the sector is one of the biggest challenges of supplementary health in the market . As a result , Maria ’ s implementation strategy ranges from improving employees ’ access to health care to a significant revolution in the way companies manage operating costs ,” said Pereira .
In the first year of implementation of the system , operated by A3Data itself , which , at the time , had 230 employees , it was possible to observe an 11 % reduction in the loss ratio .
“ We designed a service supported by Artificial Intelligence to offer immediate care , avoiding unnecessary patient travel and overloading emergency services . The adoption of this technology improves access to quality health care , which represents an investment of human capital , determining business success in the long term ,” said Rodrigo Pereira , CEO , A3Data .
The strategy to develop this application has the support of the Mater Dei Health Network , which , at the end of 2021 , acquired 50.1 % of A3Data to boost the creation of AI and Data Analytics solutions for the sector .
In addition to Maria , this partnership also created the recently launched Nuvie app – a medical copilot that uses advanced voice recognition technologies .
Improved service , reduced costs
According to data from Brazil ’ s National Supplementary Health Agency ( ANS ), the average loss ratio in health plans is 88.2 % – an indicator that directly impacts the annual adjustment of health plans . I
In this context , the economic scenario requires effective strategic decisions on the part of companies to avoid excessive increases in the values of this benefit .
With the positive result , the system moved on to the second stage of the trial – which was carried out at the Mater Dei Health Network
The health network has an average of 7,000 employees and has achieved the same success in the accounts – generating a significant reduction in the loss ratio .
From then on , the solution won the market .
Currently , the platform is in operation at Cemig Saúde ( Self-Management of Companhia Energética de Minas Gerais ) and in the implementation phase at two other companies .
Primary Health Care Assistant
Available on the PlayStore and App Store , Maria works as a ‘ virtual clinic ’ for the employees of the companies that implement the system . The service has an average rating of 9.8 in a survey based on almost 20,000 appointments , which confirms its quality .
After the simple download of the app on the mobile phone , the user sends a message through a chat . Then , a virtual assistant powered by GenAI initiates the service and , in natural language , identifies the patient ’ s need .
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