NEWS
LATAM ecommerce market to reach US $ 269.8 billion by 2028
The LATAM ecommerce market expected to grow by 6.55 % on annual basis to reach US $ 269.8 billion by 2028 , according to a new ResearchAndMarkets . com report .
Among the factors driving the uptake of online shopping in Latin America are the enhancement in digital infrastructure and supply chain networks .
ResearchAndMarkets . com expects the market to grow steadily over the forecast period , recording a CAGR of 8.50 % during 2024 – 2028 – with the gross merchandise value in region rising from US $ 182.7 billion in 2023 to reach that US $ 269.8 billion figure .
The report recognises e-commerce in LATAM as experiencing ‘ strong growth ’ with the trend projected to continue further over the medium term .
To tap into the growing market , the report says global firms are also increasing their investment in the regional markets .
Temu , the world ’ s second most visited retail site the launched in Chile in 2023 . The e-commerce marketplace , which offers discounted products , has been gaining strong popularity among shoppers globally . Alongside Chile , Temu also has operations in Mexico .
Shein , another Chinese e-commerce marketplace , has been seeking to expand in the LATAM market . As part of its strategy to gain a bigger foothold in LATAM , Shein has been planning to add more warehouse capacity in Mexico .
These firms , over the medium term , are expected to increase their investment in the LATAM region – driving the competitive landscape while supporting regional market growth over the next three to four years .
The report also identifies firms as entering acquisition deals to grow their presence in the Brazilian e-commerce market .
Botmaker fuels US expansion with strategic leadership appointment
Botmaker , the leading chatbot platform with GenAI has announced the addition of Christian Martinez to its leadership team .
Botmaker . “ We look forward to working closely with him to service our clients in the US and bring our platform to thousands of businesses .”
As Country Director and Head of Sales in the US , Martinez brings a wealth of experience in technology , sales and partnerships to Botmaker ’ s expansion in North America .
As US Country Director of Botmaker , Martinez will oversee all operations and sales initiatives , driving the company ’ s mission to deliver generative AI solutions for large and mid-size enterprises .
Botmaker , having established itself in the enterprise market across Latin America is now growing its presence in the US market , with Christian leading operations from its hub in Miami , Florida .
Botmaker specializes in AI for sales , marketing and human resources .
This strategic decision underscores Botmaker ’ s global footprint , with clients in 65 countries .
Prior to joining Botmaker , Martinez held several senior leadership roles , including serving as Southeast Regional President for Compass , where he led initiatives to modernize real estate ; as well as Mexico Country Director and Head of Multicultural Sales for Facebook .
“ Christian ’ s track record of success at large enterprise tech companies , as well as startups , make him the ideal candidate to guide our ambitious growth plans ,” said Ale Zuzenberg Co-Founder and CEO ,
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