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When creating a new online account , global consumers said taking a picture of their ID and a live selfie would be the most accurate form of identity verification ( 21 %), with creating a secure password coming in at a close second ( 19 %).
“ As we navigate the complexities introduced by generative AI , the role of sophisticated security systems becomes crucial ,” said Philipp Pointner , Jumio ’ s Chief of Digital Identity . “ To counter the rise in deepfakes and cyber deception , incorporating multimodal , biometric-based verification systems is imperative . These technologies are key to ensuring that businesses can protect their platforms and their customers from emerging online threats and are significantly stronger than passwords and other traditional , outdated methods of identification and authentication .” p
Jumio 2024 Online Identity Study – methodology :
The research was conducted by Censuswide , with 8,077 consumers split evenly across the United Kingdom , United States , Singapore and Mexico .
The fieldwork took place between March 25 and April 2 , 2024 . Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles and are members of The British Polling Council .
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