NEWS
Elea Data Centers appoints Fernanda Belchior as Marketing Director
Elea Data Centers , a center infrastructure and colocation platform serving Tier 1 and Tier 2 markets in Brazil , has appointed
Fernanda Belchior as its new Marketing Director .
“ Her extensive background and success spearheading brandbuilding for major Brazilian companies will be instrumental as we expand our data center footprint across the region .”
Belchior joins the company with over 20 years of marketing and communications experience and a decade of experience in the data center industry , with previous marketing roles at Scala Data Centers and Equinix .
“ We ’ re excited to welcome Fernanda to our executive team at Elea ,” said Alessandro Lombardi , Elea Digital Data Centers Chairman .
Reporting to Tito Costa , the company ’ s CRO , Belchior will be pivotal in amplifying Elea Digital ’ s mission to deliver secure , sustainable data center infrastructure , enabling Brazil ’ s booming digital economy .
“ I ’ m thrilled to spearhead this next phase of excellence ,” said Belchior . “ Elea Digital has constructed outstanding data center infrastructure , and I eagerly anticipate taking it to new heights as we continue powering our customers ’ digital futures across Brazil .”
The appointment supports Elea Digital ’ s commitment to having over 40 % of managerial roles held by women .
Powered by 100 % renewable energy and supported by a leading North American-based financial institution in addition to local financial institutions , Elea operates a nationwide network of seven interconnected data center campuses in the most critical interconnected Tier 1 and Tier 2 cities of Brazil , with the capacity and scale to accommodate the high-density cloud and AI deployment needs of hyperscalers , and large global or local enterprises .
Óticas Brasil sharpens supply chain visibility with Slimstock
Óticas Brasil , a trailblazer in optical technologies , has embarked on a groundbreaking supply chain initiative to digitalise planning and enhance collaboration across the entire supply chain .
With a rich history spanning almost four decades , Óticas Brasil is Brazil ’ s foremost expert in developing and distributing optical products .
However , faced with increasingly volatile supply chain conditions , the optical specialist needed to create a more robust planning foundation to build upon its winning combination of exceptional customer service and product choice .
To overcome these hurdles , Óticas Brasil initiated a Digital Transformation project to streamline its supply chain operations .
Valkênio Lima , Purchasing Manager , Óticas Brasil , said : “ Our supply chain decision-making used to rely on the intuition of our in-store teams .
As part of the transformation initiative , the business will leverage the AI-powered forecasting and replenishment capabilities of Slimstock ’ s award-winning Slim4 platform .
“ By adopting a more centralised approach , we will attain a more holistic picture of future demand , empowering our central team to make more intelligent purchasing decisions .”
Óticas Brasil has partnered with the supply chain experts at Slimstock .
Leandro Martins , IT Manager , further emphasising the significance of this partnership , said : “ As we embark on this project , we are confident our partnership with Slimstock will enable us to enhance visibility , improve control , and support more effective decision-making across the business .”
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