NEWS
Maxtrack invests in a new navigation solution for agricultural vehicles without the need for an Internet connection or dependence on public mapping solutions .
The mechanism enables the prior registration of the routes and displays all the data of the route , with signaling of critical points , road and vehicle speed , alerts of possible deviations , in addition to real-time guidance by images , text and voice messages , without the need for any action or intervention by the drivers .
AI also assists in the calculation of speed compatible with curves in winding sections in addition to managing consistent mileage and fuel consumption .
Maxtrack , a reference in technology for tracking passengers and cargo in Latin America , has started the incorporation of its new smart rotogram for agribusiness vehicles .
The system uses drone images or proprietary mapping of farms and fields in regions of difficult identification or reserved operations –
The pilot project was carried out in partnership with Raízen in the second half of 2023 . Currently , the solution is partially installed in the company ’ s fleet , with the prospect of full allocation by the end of 2024 .
Recently , the company also started to invest in the development of a tool aimed at the automation of large vehicles , capable of providing automation at level 2 ( partial steering ), when there is , at the same time , adaptive cruise control and lane centering assistant .
ShowHeroes announces global partnership to deliver attention metrics on Connected TV
ShowHeroes , a global leader in digital video content , technology and advertising solutions , has announced a new international partnership for Connected TV audience attention measurement with Adelaide – one of the world ’ s leading experts in attention-based media quality measurement .
The companies , which were already partnering for digital media on desktop and mobile , are now expanding the scope to CTV – one of the fastest growing and most evolving mediums in the world .
Connected TV advertising is an increasingly lucrative strategy across global markets .
Ad-supported TV streaming in the U . S . is forecast to increase by 16 million users this year , compared to the predicted drop of 10 million pay-tv streaming over the same period .
In Latin America , the world ’ s second-largest digital video market by penetration , the majority of the region ’ s streaming hours already take place on CTV – with 85 % of users preferring CTV content over linear , according to Insider Intelligence .
“ This partnership , which was already successful here in Brazil in attention metrics for online videos , is greatly expanding the scope as it brings unprecedented measurement possibilities to Connected TV ,” said Renato Citi , Commercial Director of ShowHeroes in Brazil .
Marc Guldimann , CEO , Adelaide , said : “ Our partnership addresses the need for greater transparency in the quality of CTV media .
“ Through this collaboration , advertisers gain a deeper understanding of the effectiveness of Connected TV advertising , anchored in brand outcomes and platform-specific quality signals .” p
12 INTELLIGENTCIO LATAM www . intelligentcio . com