NEWS
Generative AI can bridge the consumer expectation gap
new IBM report outlines how AI can
A address expectations as the retail environment transforms .
The global IBM Institute for Business Value study Revolutionize retail with AI everywhere : Consumers won ’ t wait surveyed nearly
20,000 individuals worldwide , revealing a dissatisfaction with retail experiences .
The study says technology could play an integral role in enhancing the overall shopping experience .
Most consumers ( 59 %) surveyed said they would like to use AI applications as they shop and 4 in 5 consumers who haven ’ t used the technology for shopping reported being interested in trying it , including in product research ( 86 %), deal hunting ( 79 %) and customer service ( 82 %).
Personalization and targeted offerings present opportunities for retailers with 52 % of surveyed consumers interested in receiving information , advertisements and offerings from stores that are relevant to their specific interests .
Still , the study shows there remains a clear satisfaction gap for current AI assistant users surveyed .
Only about one-third of consumers surveyed who have used virtual assistants are satisfied with the experience and nearly 20 % were so disappointed that they don ’ t want to use virtual assistants again , signalling a mismatch between current tech offerings and shopper expectations .
The report references IBM , Samsung , and Workday already partnering to empower frontline retail workers through technology .
Also referenced are IBM Consulting and SAP working with CPG clients worldwide to gather detailed requirements to create secured and scalable AI solutions that can be integrated with the SAP Direct Distribution solution .
Globant is fastest-growing and 5th strongest IT brand globally
Globant has been ranked by Brand Finance , one of the most wellknown brand consultancies , as the Fastest Growing IT Brand and the 5th Strongest IT Brand globally .
The recognition highlights the company ’ s significant growth over the past year , during which time it was ranked as the 8th Strongest IT Brand in the world . continue to focus on our brand values to further expand our global presence ,” said Wanda Weigert , Chief Brand Officer , Globant .
Founded in Buenos Aires in 2003 , the company currently has more than 27,500 employees and operates in more than 30 countries for clients such as Google , Electronic Arts and Santander , among others .
“ We are thrilled to receive the Fastest-Growing IT Brand recognition from Brand Finance . It is a testament to our ability to deliver disruptive Digital Transformation solutions in an ever-evolving market ,” said Martin Migoya , CEO , Globant .
According to Brand Finance , in 2023 , Globant ’ s brand value increased from $ 1.2 billion to $ 1.6 billion – showing year-over-year growth of 33.8 %.
The survey conducted by the leading brand consultancy also identified a significant increase in Brand Strength : it went from 77 to 81 , giving Globant AAA brand status and placing it among the top 5 strongest IT Services brands globally .
“ This latest recognition from Brand Finance energizes our teams to challenge ourselves to do better and bigger things in 2024 . We will
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