NEWS
SONDA brings Electrolux ’ s digital shopping experience to retail
SONDA , a leader in Digital
Transformation in Latin America , has installed a self-service kiosk at the Electrolux outlet in São Paulo where customers can check the items available in the store , promotions and launches .
“ Retail is moving towards the Omnichannel reality , uniting the physical with the digital , so our role is to think of means and solutions to always be close to the end customer and offer best practices ,” said Victor Novazzi , Business Intelligence and Sales Operations Projects Manager Latam Electrolux .
Victor Novazzi , Business Intelligence and Sales Operations Projects Manager Latam Electrolux
With a 76-inch screen the kiosk boasts a navigation-friendly layout allowing customers to see measurements , details and photos from different angles – in addition to the possibility of mirroring a product to see its real size .
Electrolux intends to expand the partnership with SONDA and offer this resource not only in its 10 outlets but also in retailers or stores with little physical space , reduced product mix or that do not work with the brand .
“ With SONDA we are supported on this journey not only by their experience and the modern design of the hardware offered , but also by the support they provide promptly .”
Fabio Luiz Sanches , SONDA specialist in Retail Solutions , said the infinite shelf solution enables Electrolux to provide the right product in the right place for consumers to access .
“ Without it , sales would be reduced to the physical universe and the company would not be on the journey of Digital Transformation ,” he said .
Plintron Mobility secures decisive legal victory in Brazil ’ s Superior Tribunal de Justiça
Plintron Mobility , a global leader in cloud communications solutions , has confirmed a significant legal win in Brazil ’ s highest appellate court – the Superior Tribunal de Justiça ( STJ ).
The STJ ’ s ruling unequivocally recognizes the enforceability of the foreign arbitral award in favor of Plintron Mobility – affirming the company ’ s steadfast commitment to lawful and fair business practices .
“ This favorable outcome reaffirms our position as a responsible corporate entity and strengthens our resolve to serve our clients with unwavering dedication . We remain committed to the Brazilian market and look forward to continuing our contributions towards the progressive telecommunications landscape of the region .”
The STJ ’ s decision comes after meticulous and highly litigious legal procedure , underlining the contractual fidelity and integrity upheld by Plintron Mobility throughout its dealings .
The STJ rejected attempts by the National Telecommunications Agency ( ANATEL ) to intervene as amicus curiae , underscoring the clear boundaries of the case ’ s implications – limited strictly to the involved parties , without broad repercussions .
“ We are gratified by the STJ ’ s judicious ruling , which recognizes the merits of our case and our unwavering adherence to contractual obligations ,” said Ramesh Balamurugan , Managing Director of Plintron Mobility . “ This judgment is not merely a win for Plintron but a testament to the Brazilian judiciary ’ s impartiality and the robustness of international arbitration agreements .”
10 INTELLIGENTCIO LATAM www . intelligentcio . com