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‘ playing ’ is like being in a racing car on the track , which brings me enjoyment and relaxation on my days off .
If you could go back and change one career decision , what would it be ?
I wish I had entered the technology market earlier .
What do you currently identify as the top investment areas in your industry ?
About SONDA
SONDA is a Chilean multinational IT company headquartered in Santiago . It is the biggest in the sector of Information Technology ( IT ) in Latin America .
Founded in 1974 in association with Copec , SONDA is engaged in the provision of consultancy services and IT .
SONDA ’ s services are structured in three divisions : IT Services , including IT outsourcing , systems integration projects , infrastructure support , professional services and consulting and BPO ( Business Processes Operation ) services ; Applications , oriented to support its clients ’ business processes through own or third-party software ; and Platforms , which provides platforms as a service through a network of regional alliances and partnerships , such as Cisco , Autodesk , EMC , HP , IBM , VCE , Microsoft , Oracle and VMware among others .
The solutions for business transformation are among the main demands of companies nowadays , especially because digitalization is a living organism . It is necessary to change the way of doing business and alter structures and mindsets – which is sometimes not a simple task but rather a journey .
What are the specific challenges of the region when implementing new technologies in Latin America ?
There are many political and economic problems in the region . Therefore , sponsorship from public authorities is necessary to absorb and implement effective innovation concepts that involve taking risks .
What changes have you seen in your job role in the last year and how do you think they will develop in the next 12 months ?
The fact is that relationships have changed after the Covid-19 pandemic . Throughout 2022 it was necessary to adjust this model . From now on , it will be necessary to deal with this adaptation and keep up with this evolution .
Today the company is present in 10 countries : Chile , Argentina , Brazil , Colombia , Costa Rica , Ecuador , Mexico , Panama , Peru and Uruguay and its main competitors are Totvs , Stefanini , Neoris and CPM Braxis .
What advice would you give someone aspiring to a C-level position in your industry ?
To always be one step ahead , investing in technical capabilities , but also in relationships . p
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