On the lighter side of things , we ask the industry experts what makes them tick . . . .
. . . GET TO KNOW . . .
Ricardo Scheffer , CEO , SONDA Brazil
wWhat would you describe as your most memorable achievement ?
After 21 years of trajectory , leading the company for which I have extreme admiration . I joined SONDA when the Brazilian operation was still a small operation with 200 professionals and I have witnessed its entire growth .
Today , the significant contribution of the Brazilian operation attests that we have a more dynamic commercial activity , resulting in the closure of relevant contracts in the country .
What first made you think of a career in technology ?
To be a very curious person who enjoys working with analysis and problem-solving .
What style of management philosophy do you employ in your current position ?
There are different types of professionals with their hard and soft skills . For an organization to function cohesively , each of these individuals is irreplaceable .
That ’ s why I pay great attention to always try to extract the most and the best from people .
What do you think is the current hot technology conversation topic ?
I believe that Artificial Intelligence ( AI ) and Digital Transformation are two interconnected concepts . While Digital Transformation is still in demand as an ongoing digital journey for organizations , on the other hand , there is AI , which needs regulation .
We should consider that robots , by themselves , do not generate wealth , which is why we need to understand the future impact of the evolution of this topic on humanity . In other words , what will the people who perform today ’ s activities do in the future ? It is necessary to think about how humans can continue to maintain a sustainable economic cycle .
How do you deal with stress and relax outside of the office ?
I practice virtual motorsport . Professional drivers use this technology for training purposes . The sensation of
www . intelligentcio . com INTELLIGENTCIO LATAM 79