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Extracting accurate insights from stored information is also an undeniable challenge for organizations .

understanding what bottlenecks can be solved from data and what information is actually essential for the company .

For example , through an Active Intelligence solution , it is already possible to integrate different data sources in real-time to generate insights and propose highly personalized marketing actions or targeted sales campaigns . By transforming data through Active Intelligence , companies can guide better decisionmaking , increase revenue and profitability and optimize customer relationships .

Companies must invest in the dissemination of digital literacy and the formation of a data-driven culture . That is a vision that uses data analysis as a recurrent and important act for the optimization of processes , maximization of results and continuous improvement of offerings .

Today , studies from the Data Literacy Project , a program that evaluates and promotes data literacy worldwide , indicate that less than a quarter of the workforce feels confident in their ability to read , work , analyze and communicate with data . This number is alarming .

It is necessary to reverse this situation by bringing knowledge about the importance of digital technology and data analysis to the routine of employees , teams and companies , as well as offering constant training to enable these professionals to better use the available solutions . It is also essential to invest in innovation , implementing technologies that facilitate digital records in building daily plans and tasks , automating what is possible and adding intelligence to the decisions these people need .

Fortunately , the industry is finding more solutions to improve innovation as technology advances , leading to better tools for information visualization and management .

Data is increasingly expected to be better used to drive business value and gain a competitive advantage . It effectively goes through these three points : Putting data analysis as a strategic and cultural part of the business , with leaders and professionals truly oriented by reliable , secure and governed data ; Aggregating knowledge at all levels and layers ; And investing in cutting-edge technology , with solutions that optimize , automate and maximize operations performance , providing second-by-second the most crucial indicators for business success .

It is time for leaders to focus on leveraging analytics and constant innovations to transform their endless raw data into intelligent and actionable actions for business objectives . It is time to provide correct information at the right time and with the best practices for visualizing and understanding every possible insight , which amid the data avalanche we live in , can make a difference for the business . p

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