TALKING
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Considered one of the main foundations for building future businesses , data analysis , also known as analytics , is undoubtedly a crucial step for brands to make better business decisions in a hyperconnected world like ours . However , despite being fundamental , the truth is that extracting accurate insights from stored information is also an undeniable challenge for organizations , especially given the numerous sources and formats of information available .
In this scenario , leaders increasingly need to handle the question : What must be done to ensure that teams can use analytics as a practical tool for the best possible decision-making ?
The answer to this question undoubtedly involves a broad combination of intelligent technologies that allow for real-time data analysis , well-defined processes and a data-driven culture , with people constantly being empowered , trained and equipped to use records as a present and active ingredient in decision-making , whatever they may be .
In this list , the first tip is to include data analysis in strategic discussions because as important as technology is , it is the understanding of the importance , scope and capacity of data analysis that will make the initiatives successful in the short term and serve as a basis for medium and long-term actions .
Cesar Ripari , Director of Pre-Sales for Qlik Latin America
We can highlight some essential tips to accomplish success in digitization and data analysis initiatives . The main ones , in my opinion , are :
• Include data analysis in strategic discussions
• Identify team needs , understanding which information and activities deserve more initial focus
• Expand digital literacy of teams and throughout the organization as a whole
• Invest in systems that enable people to make more assertive and agile decisions , not just resources that make decisions on their own
• Know and carefully choose the information collected by the company
• Focus on applications that allow going beyond past visualization and enable the ability to take actions in the future
• Update plans continuously to improve the use of analytics within operations
In the business environment , it is more important than ever that business leaders and executives can make decisions based on quality information . But , before that , leaders need to know where the business should go and which indicators will be critical to keeping the corporation on track .
Data provides a powerful tool for achieving these goals when properly understood and used effectively . Without it , organizations are simply navigating blindly . It is no coincidence that , according to recent research from IDC , over 75 % of executives identify Active Intelligence in data management as a factor in accelerating business in the digital age .
After defining the direction , it is necessary to see what the needs of the teams are to accomplish the tasks that will take the companies to the defined goal . It requires listening to people and
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