Intelligent CIO LATAM Issue 20 - Page 62


Escola Superior de Propaganda e Marketing ( ESPM ), located in Brazil , is considered a national reference in higher education and a leading institution in Digital Transformation . It is no surprise that when the COVID-19 pandemic arrived in 2020 , ESPM was more than ready to face the greatest education challenge . The institution had totally migrated to the Canvas LMS Learning Environment , making this challenging moment an opportunity to accelerate the evolution of its educational technology .

Being at the forefront has always been part of its DNA . Unlike traditional institutions , ESPM was the first higher education school created because of market demand . In 1951 , advertisers dissatisfied with the quality of Brazilian advertising , including the legendary Assis Chateaubriand , founded ESPM .
Today , the institution is considered one of the most important in the country , with more than 13,000 students , 700 teachers , campuses in four capitals and undergraduate , graduate , master and doctoral courses in on-site , hybrid and online modes .


Like its founders , in 2018 , the ESPM digital technology leaders were also dissatisfied with the platform they were using . Daily feedback indicated that usability was the main challenge , causing low platform adoption .
Users had difficulties navigating on the computer and mobile devices . After intense evaluation , the team identified that the previous platform was unstable , had poor communication tools , lacked student progress monitoring , reports management and innovation and had limited options for Learning Tool Interoperability ( LTI ) integration .
The solution
After evaluating six new suppliers , ESPM chose Canvas LMS , which scored 20 % higher than the competition in all criteria : Communication and collaboration , testing and evaluation , content management , customization and usability .
“ I consider there to have been a great evolution . As a teacher , I can highlight the main benefits : All emails sent through the platform are available at all times . In addition , when sending messages to students , we can easily incorporate videos or audio , facilitating dialogue with the student and making the process more dynamic . The usability of the environment is undoubtedly much better ,” said a Professor and Coordinator of the ESPM MBA .
In 2019 , ESPM began the implementation of Canvas LMS with the theme : ‘ Next Destination : Canvas .’ The official launch occurred two months before the pandemic , and the global need for distance education implementation brought fear and uncertainty . Daniele Kretli , Learning and Teaching Technology Coordinator , ESPM , said : “ Everything turned out fine . Canvas saved the day because it has a very cool usability .”
Even with the pandemic , routines continued normally : Tests , content storage , evaluation and grades . The choice of the platform was more than a technological evolution . “ Seeing the result of our teamwork as a facilitator during such a critical scenario brought me immeasurable learning . It was a moment of awakening of my professional purpose : To use technology to help people make their world a better place ,” said Kretli .
The result
By migrating to the Canvas LMS , ESPM achieved 100 % adoption of the platform by the academic community .
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