Intelligent CIO LATAM Issue 20 | Page 80

For many years , companies have been talking about innovation , and it should be seen beyond common sense .
How do you deal with stress and relax outside of the office ?
Two years ago , I acquired the habit of having walking meetings around the office . I have them with some colleagues every week , and they last from one to two hours . Many situations in the company have already been resolved , and many incredible ideas have emerged from these meetings .
In addition , I practice swimming , pilates , and on weekends , mountain biking . Physical activity helps me oxygenate my mind and keep my body healthy .
If you could go back and change one career decision , what would it be ?
At the beginning of my career , building Framework Digital , we started many innovation lines . This was positive because we had the opportunity to create startups . Creating multiple businesses was amazing for bringing experience and expertise , with a focus on optimizing results . This learning guides our current growth strategies and makes the Framework ’ s performance stronger every day .
What do you currently identify as the top investment areas in your industry ?
I see many companies investing in digital strategies for sales , logistics and operational efficiency . I believe that , despite the layoffs , companies will continue to invest in technology solutions that optimize processes related to these sectors . The financial , healthcare and logistics segments will continue to grow in technology .
More than ever , Digital Transformation is being realized as a strategic pillar to generate operational advancements and to support entrepreneurs in maintaining the health of their businesses .
What changes have you seen in your job role in the last year , and how do you think they will develop in the next 12 months ?
It was a year of many political influences in people ’ s daily lives and in the economy , which contributed to a world with greater uncertainties and a rise in inflation . It is important to have clarity in the company ’ s strategy and to remain true to its principles .
The CEO must lead and direct the company to seek scenarios to maintain the growth of previous years , especially during the pandemic period , which opened a window of many opportunities for technology companies , and must have the ability to adapt the strategy quickly to face external business interferences .
I could not fail to mention a major change that we will witness even more impactfully with advances in AIbased solutions , such as Chat GPT . These innovations will change the way many commercial relationships , content generation , insights and production will be from now on .
What advice would you give someone aspiring to a C-level position in your industry ?
Build a first-class team . We can only achieve aboveaverage results with capable , motivated and engaged people who share the company ’ s purpose . Don ’ t let bureaucracy take root in your organization . Invest in a culture of collaboration . Give your team autonomy and create a healthy environment for sustainable growth through meritocracy . Be loyal to your team . Take responsibility . p
What are the specific challenges of the region when implementing new technologies in Latin America ?
The economy can be a reason for retaining investment in new technologies . In difficult times , people tend to take fewer risks and work more in previously known scenarios than in new scenarios . But the reality is that technology is increasingly necessary to address economic challenges and support growth strategies . This same context applies to Latin America , which had its Digital Transformation accelerated by the COVID-19 pandemic .
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