On the lighter side of things , we ask the industry experts what makes them tick . . . .

Having resilience at the beginning of my journey in Framework Digital to create , together with my partners , a company with solid foundations and a clear purpose was a great achievement . Today , we have a strong team , support our clients in building digital strategies and are recognized as high-value partners for their businesses . This shows how all the efforts were worthwhile .

What first made you think of a career in technology ?

From the beginning , the desire to make a difference in people ’ s lives has been a great motivation for my career , and technology has caught my eye as a means to generate that impact . The possibilities created by innovation reach millions of lives , and it has transformed humanity into what it is today .

Leading a business that takes care of the digitalization of major brands is yet another accomplishment that makes my career worthwhile . I am very happy with my choice .

What style of management philosophy do you employ in your current position ?

I always say that at Framework Digital , we have two pillars that sustain us : Autonomy and alignment . I

apply a management philosophy where everyone has a voice , regardless of their position . They respect and complement each other to achieve the overall results of our company . I am very pleased to see people progressing professionally and personally through our company .

What do you think is the current hot technology conversation topic ?

For many years , companies have been talking about innovation , and it should be seen beyond common sense . I believe that over time , companies have matured in this sense and are able to use innovation in its true and strategic sense , understanding that what really matters are the deliveries that optimize business indicators .

This also happens through the competence to predict and diagnose problems , generating intelligent outputs capable of solving each one of them , which directly impacts technology results .

As an example , I can mention Agile methodologies and Business Design methodologies used in Framework Digital to strengthen innovation processes , in addition to the latest developments in Artificial Intelligence ( AI ) and predictive data analysis , which are highly sought after by executives to drive change . These issues are current in technology and have the power to revolutionize company operations by focusing on delivering value .

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