Intelligent CIO LATAM Issue 17 | Page 51

COUNTRY FOCUS : BRAZIL
Mellone concluded : “ For Dynatrace , observability is much more than simply monitoring metrics , logs and traces . It enables us to automatically extract the insights to understand click-by-click and secondby-second what impacts business results and goals ,
Digital Transformation is at the top of the banking strategies , as customers always want a practical , effective and seamless experience .
customer service and more . We are sure that , in a highly connected and user-centric world , offering simpler , more practical and faster answers is an advantage that companies cannot give up if they want to be ready for the future .” p
About Banco Mercantil do Brasil
Banco Mercantil has undergone a substantial transformation in recent years based on investment in innovation , data , technology and people . With more than five million active customers , 75 % of which are individuals aged 50 or over , the bank created in Minas Gerais carries in its DNA the purpose of offering its customers a unique experience .
In 2021 , it was elected Company of the Year in the Prêmio Consumidor Moderno de Excelência em Serviços ao Cliente ( Modern Consumer of Excellence in Customer Services Award ). The bank also reached the level of excellence in the NPS ( Net Promoter Score ) survey , which provides information on customer loyalty and their level of satisfaction with products and services measured on an ongoing basis . Sustained by its talents , the growth in numbers has also resulted in significant positions in the rankings of the best companies to work for in Minas Gerais and Brazil in the last eight years .
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