INDUSTRY WATCH
According to a survey by the consultancy Box1824 , more than half of Brazilians say they prefer to shop in physical stores , even if their purchases are different than before .
In other words , retailers need to understand that innovation initiatives should not focus only and exclusively on the virtual space and e-commerce . On the contrary , it is necessary to assimilate that the real world will continue to be a key component of business , even with the growing power of digital in our routines .
It is this reality that self-checkout solutions address by simplifying the integration of online and offline ( O2O ). By installing self-service , retailers are creating a smarter , more convenient and faster environment for consumers , as well as being potentially more secure and focused on personal consumption histories and profiles .
It is because the most modern and connected selfcheckout terminals can allow , among other things , the consolidation of promotions truly aligned with the consumer profile and consumption history , following the consumer ’ s complete journey .
It includes what consumers had already seen or purchased in the virtual store and app , for example , and other in-store purchases . In this way , retailers can drive really attractive loyalty programs .
The same scenario applies to the banking sector . The most modern self-service tools represent the chance to promote specific marketing campaigns or to provide rates and credit conditions that are much more personalized . In addition , these machines rely on advanced technology to be managed and supported with more precision , boosting the availability of services even in peak moments or unforeseen situations .
INCLUDING MORE INTELLIGENCE AND AUTOMATION IN PAYMENT IS A WAY TO BRING PHYSICAL SERVICE CLOSER TO THE PRACTICALITY AND SPEED OF ONLINE COMMERCE .
These are advantages that we must consider when talking about innovation for retail . There are already dozens of successful examples worldwide showing how self-service can reinforce customer satisfaction and help connect digital and physical strategies . And that is what matters because there is no longer any doubt that strategic plans should not be thought of in separate silos .
In an increasingly omnichannel world , with multiple platforms sharing the same information , it is crucial to develop a safe and efficient ecosystem . But in this hyperconnected world , we must remember that the customer insists on having decision-making power and experience always at their disposal , wherever they are . p
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