INDUSTRY WATCH
AMONG THE MANY CHANGES BROUGHT ABOUT BY DIGITAL TRANSFORMATION , ACCESS TO TECHNOLOGY HAS ALLOWED POWER TO BE IN OUR HANDS , INCLUDING PAYMENTS .
safety and hygiene precautions and social distancing became present in the routine of consumers .
The offer of self-service for payment has proved to be an essential solution for several reasons . We can highlight the possibility of building more convenient journeys for customers avoiding unnecessary contact and risk .
Another important aspect is ensuring more efficiency for retailers and consumers , allowing , for example , store service teams to help customers at other points in the shopping experience .
It is not by chance that , according to research by Global Market Insights , the self-service market expects to grow about 11 % per year until 2027 . It is estimated that , by then , investment in such technologies should exceed the US $ 6.5 billion mark worldwide , up from approximately US $ 3.5 billion in 2020 .
Learn a new recipe , research everything before deciding which new cell phone to buy and build your own playlist . For sure , a concept that has gained prominence in our lives in recent years is the Do It Yourself ( DIY ) logic .
It is a fact that , among the many changes brought about by Digital Transformation , access to technology has allowed power to be in our hands , including payments .
In an increasingly experience-oriented world , people most want to have easy , practical and safe service proposals .
In this scenario , self-checkout is a fundamental way to take physical retail into the future , especially in the new reality brought by the COVID-19 pandemic in which
From the customer ’ s point of view , self-checkout tools are a step forward in simplifying and streamlining the purchase process . The gain , however , can go beyond that by also allowing companies to think about ways to ensure personalized offers to each customer , reinforcing loyalty , for example .
Therefore , retailers must consider self-service checkouts as an opportunity to reduce the bottlenecks of service offers and , above all , as a shortcut to integrate and maximize services .
Including more intelligence and automation in payment is a way to bring physical service closer to the practicality and speed of online commerce – especially because Brazilians will not leave their lives outside their homes behind , as we have seen .
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