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We can mention that providing knowledge about digital content generation tools expands the productive capacity of students .

What specific projects can we highlight in this area ?

One of the main projects in the region is the alliance we have worked on with SENA in Colombia , one of the entities most loved and respected by Colombians and which plays a very important role for young people in the country .

This project has enabled thousands of apprentices to receive training in creative technologies from the academic program itself , strengthening the entity and reaffirming the commitment to education in the country , achieving the goal of aligning with the strategies defined in the National Development Plan .

This goal is being achieved mainly through training for apprentices to capitalize on the potential of the Orange Economy , articulating the creative industry with different training and technical assistance programs that help promote entrepreneurship . responsibility and opportunity generation and to assist in the delivery of market-leading tools in digital content , promoting quality training in the country .

We strongly believe interns who know how to use creative digital tools can communicate , inform and persuade more effectively . It strengthens skills that allow them to get involved in causes they care about , make meaningful contributions , generate creative solutions , and , most importantly , accelerate personal growth .

How do these projects impact the community and the users ?

This type of project has a direct impact on the community . If we talk about the educational part , we can mention that providing knowledge about digital content generation tools expands the productive capacity of students in a reality where digital skills are increasingly necessary .

It is important to remember that Latin America is a reference for global companies that understand that work today is decentralized and that the creative potential in our regions is enormous .

Another matter is that , with the revolution in the way of life brought about by the covid-19 pandemic , it has become clear that education and the administrative processes related to it are no exception .

It is an initiative that represents an opportunity to contribute significantly to projects committed to social

At Adobe , we support educational institutions seeking to optimize processes that impact the entire community that is part of the educational system , such as parents , students , teachers and administrative staff . We help institutions to reduce the growing pressure to go paperless and offer userfriendly digital experiences .

What are the benefits for the digital and IT ecosystem ?

At Adobe , we are concerned with developing solutions that make the administration of these projects more user-friendly by providing centralized administration consoles that allow us to control them and that are in permanent contact with the IT areas , such as the support of Customer Success Managers ( CSMs ).

Likewise , our technology clouds have integrations via APIs that allow us to take advantage of the infrastructure investments made by the entities . Finally , Adobe Document Cloud has allowed us to efficiently automate the flow of documents , allowing the IT area to solve administrative needs in this area quickly and securely . p

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