TALKING

Working with government entities has allowed us to determine some main areas in the modernization journey which lead entities to offer rich services and a better experience for citizens and employees :

• Digitized forms : this speeds up registrations for accessing services and eases manual paper-based processes while providing security and better experiences for citizens and employees .

• Work collaboratively : by focusing on simplifying and automating the review and approval cycle , entities can ensure that work is automatically routed and shared .

• Implement digital communications : with employees working remotely , finding easy ways to get the right messages to the right people anywhere is more important than ever . It ’ s crucial to be able to serve a diverse audience on their preferred channels and devices while maintaining strict standards for accessibility , security and compliance .

• Modernize web presence : Content creators must be able to create , manage and deliver meaningful , modern web experiences across all channels . Implementing automation tools helps improve overall scalability and enables faster responses with greater citizen engagement .

How do you articulate these initiatives in projects aimed at training and education ?

Digital literacy goes far beyond knowing how to use these kinds of tools .

Digitally literate students can use digital creative tools such as image and video editors , web and mobile design applications , and character animators to become persuasive communicators expressing ideas , their knowledge and understanding and becoming potentially attractive to employers worldwide .

Also , linking the content generation tools used in the industry with the academic programs taught from the

training allows the student to have a greater chance of entering the market even before they finish their studies .

For all these reasons , we believe that consolidating projects with government entities that seek to promote these types of soft skills in the training of students is essential to form generations that will be responsible creators of content and not just consumers .

Javier Villalobos , Sales Leader at Adobe Latin America

Believe that consolidating projects with government entities that seek to promote these types of soft skills in the training of students is essential to form generations .

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