COUNTRY FOCUS : BRAZIL
Flávio Bolieiro , Sales Director for the Retail Market at Dynatrace Brazil , explains that supporting multichannel and omnichannel retail experiences is now an essential exercise for the survival of businesses .
Why retailers must break to drive digital innovatio
The Sao Paulo city skyline at dusk
The pandemic hit global retail hard , but not in a uniform way . For example , the demand for supermarket chains shot up while retailers of items considered ‘ non-essential ’ were forced to shut their high street stores and struggled for many months .
However , despite the differences , there ’ s one trend that unites the sector : in times of mobility restrictions and increased connectivity , the urgency of promoting digital innovation is latent in every sense . that 46 % of Brazilians have increased their purchase volume in digital channels since 2020 .
This means , in other words , that supporting the multichannel and omnichannel retail experiences is now a must-have exercise for the survival of businesses in all segments and formats . Retailers must meet these evolving expectations to safeguard operations and drive revenue growth in a highly competitive sector .
Just realize that even ‘ essential ’ stores that were allowed to stay open during government-mandated lockdowns experienced a huge rise in online traffic during much of the pandemic . A survey by Americas Market Intelligence ( AMI ) indicated , for example ,
The good news is that this is already being done . According to a recent survey we conducted of technology leaders around the world , 89 % of Chief Information Officers ( CIOs ) in the retail sector admit that the Digital Transformation of their operations
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