INTELLIGENT TECHNOLOGY

ADTECH

The expansion comes as the LATAM app economy continues to scale. The mobile gaming market has reached US $ 2.23 billion in revenue in 2026, with more than 241 million users, while in-app advertising spend is expected to exceed US $ 10.2 billion.

App publishers across Latin America continue to face increasing competition for user attention. Engagement remains a key challenge across the region, with 61 % of companies citing generating sales opportunities as a top marketing hurdle and 45 % pointing to ROI pressure, according to Statista.

As a result, the focus is shifting toward making users more valuable: retaining them and increasing engagement to drive more sustainable performance and higher ROI, a shift that adjoe’ s rewarded engagement model is designed to address.

adjoe’ s gaming-based Playtime and Arcade solutions embed directly into the app experience, encouraging repeat usage while introducing an additional monetisation layer through game advertisers. Users discover and play mobile games directly within any app and earn rewards or loyalty points for their time and progress.

adjoe is already working with a range of leading consumer apps across the region, including Méliuz, Yape, TIM Fun and Puntos Colombia. Globally, adjoe reaches more than 770 million mobile users and partners with more than 1,000 apps and gaming studios, bringing a proven engagement and monetisation model into the LATAM market.

Rewarded gaming introduces a new way to increase user retention while generating incremental revenue without disrupting existing monetisation or UX. By embedding adjoe’ s Playtime or Arcade directly into the user experience, partners create continuous engagement loops that encourage repeat usage of the app’ s primary functions.

Partners report clear performance gains: users engaging with rewarded experiences generate significantly higher lifetime value, return to apps more frequently and drive measurable increases in revenue per user:

• 3x more app returns

• 11 % higher average revenue per user( ARPU)

• Up to 18x higher lifetime value( LTV)

Among adjoe’ s partners in the region is Méliuz, one of Brazil’ s leading loyalty platforms. André Amaral, Chief Strategy Officer, Méliuz, said:“ adjoe has been an important partner for Méliuz in a new product vertical, helping us to diversify the offers for our users and the possibilities for them to earn more within our ecosystem.”

“ There is strong demand for engagement models that go beyond traditional advertising,” said Ricardo Feldman, Regional Manager LATAM, adjoe.“ Rewarded marketing is already proving effective in helping apps increase user activity while delivering measurable returns for advertisers.”

adjoe’ s expansion into Latin America marks the next step in its global growth strategy.

In regions where adjoe has established a strong local presence, the impact has been significant. Most recently, the company has already achieved 1,000 % year-on-year growth in South Korea.

With this approach now being applied in Latin America, adjoe is bringing a proven app engagement model to one of the fastest-growing app markets globally. •

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INTELLIGENT CIO LATAM www. intelligentcio. com