TALKING POINT

By Jefferson Mendes, Pre-Sales Manager, TP-Link

However, this advancement is only feasible when supported by a robust connectivity infrastructure, with low latency, high availability and the ability to scale predictably. When talking about‘ connectivity as an engine’, the debate involves networking, hardware, software, automation, analytics and security in an integrated way.

Today, connectivity is a strategic asset, directly associated with productivity, innovation and the growth capacity of companies and countries.

Data from the Central Bank( BC) analyzed by the Ministry of Communications( MCOM) reinforce this change in level. In 2025, the telecommunications sector in Brazil attracted US $ 39.1 billion in foreign investments. The result represents an increase of 20.4 % compared to 2024, when US $ 32.4 billion were recorded. This is a structural growth, driven not only by the expansion of access but by the central role that connectivity has come to play in the digital economy.

This advance is directly linked to the expansion of corporate networks, the evolution of next-generation Wi-Fi and the adoption of intelligent solutions capable of sustaining increasingly complex environments. As a reflection of this evolution, today, connectivity is no longer just a means of communication to become the basis on which critical applications, digital platforms, public services, production chains and data-driven business models operate.

Added to this scenario, AI will be one of the main growth vectors in the telecommunications sector until 2027, according to Gitnux’ s research.

In the Brazilian context, this movement takes on even more relevant contours. The accelerated digitization of industries such as manufacturing, retail, education, healthcare and utilities exposes limitations of legacy network architectures. These are environments characterized by multiple devices, IoT, intense mobility and distributed operations, which require smarter, more manageable and resilient networks. So, the challenge is not only to expand bandwidth but to transform the connectivity infrastructure into a competitive advantage.

Among the main obstacles faced by organizations are operational complexity, fragmentation of solutions, growing security risks and the difficulty of measuring the return on network investments. To address these challenges, the connectivity technology industry is betting on integrated platforms, with centralized management, automation and embedded intelligence, reducing operating costs and increasing predictability.

Over the next 18 to 24 months, trends such as Wi-Fi 7, softwaredefined networking, data-driven management, AI application for traffic optimization and native security are expected to gain traction. In this scenario, the role of connectivity providers will be decisive in enabling the transition of networks from a cost center to a growth platform.

This change also requires a new way of evaluating investments. Indicators such as availability, latency, user experience, incident response time and direct impact on the creation of new services become central metrics to measure the strategic value of connectivity.

In practice, the modernization of network infrastructure significantly transforms the business of organizations. It enables greater operational agility, accelerates the offer of digital services, expands monetization possibilities and strengthens competitiveness. For companies looking to grow in an increasingly data- and automation-driven environment, the lesson is to treat connectivity as a strategic asset to sustain long-term growth. •

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