FEATURE budgets. In fact, Latin America now outpaces the global average when it comes to deploying conversational AI for customer service. Across the region, 31 % of companies report that they have completed development and fully implemented conversational AI solutions compared with a global average of 28 %.
Brazil stands out even within this high-performing cohort. Forty-four percent of Brazilian companies say they have already completed implementation or are in the final stages of deploying conversational AI for customer service – placing the country well ahead of many more traditionally‘ mature’ markets.
Across the region, 31 % of companies report that they have completed development and fully implemented conversational AI solutions compared with a global average of 28 %.
This leadership is not the result of cautious experimentation. It is the outcome of necessity. In markets shaped by high customer volumes, mobile-first behaviours and infrastructure constraints, businesses have been forced to
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