INTELLIGENT TECHNOLOGY
DIGITAL TRANSFORMATION
AFA teams with Verofax to launch AIpowered Vamos Argentina fan platform
The Argentine Football Association( AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina’ s 900 + million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.
Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes. Fans can instantly post this user generated content to their preferred social platforms.
Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach four billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products. This approach is powered by AFA’ s
Our partnership with Verofax opens a new chapter for AFA.
passionate fan pool and Verofax’ s agentic AI technology.
Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia. Each post integrates brand assets, while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.
Leandro Petersen, Chief Marketing Officer of AFA, said:“ Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad
Spend and a repeatable, scalable way to engage with our global AFA fan base.”
Wassim Merheby, Chief Executive Officer of Verofax, said:“ AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors’ brands at a fraction of the cost of traditional approaches. With over 100 million AFA followers, 250 to 500 million match viewers and 900 million combined player followers, Vamos Argentina offers unprecedented reach and engagement.”
Live demos at the launch of Vamos Argentina showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops and branded product placements, ready for instant sharing across the Internet.
Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise and exclusive meet-and-greets to drive participation and engagement.
With limited sponsorship slots available, AFA has begun promoting Vamos Argentina packages in supported by a global marketing campaign designed to activate fans worldwide and scale longterm Digital Transformation across football marketing ecosystems. •
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